Re branding of Winston brand
A redesign of the Winston packaging poses a challenge to consumer brand loyalty. The graphics on the package have been streamlined and stylized with blue colors and the cigarette has...
Marlboro Gold Performance
Marlboro, the world’s number one cigarette brand, has launched the newest product in the Marlboro range – Marlboro Gold. Marlboro Gold is low nicotine, tasteless cigarettes. Before it’s Gold, it’s...