Pall Mall currently is in the “Growth Brand” segment of the R.J. Reynolds brand portfolio. Within British American Tobacco, Pall Mall is one of their four drive brands.Pall Mall is now Reynolds’ most popular cigarette, and third behind Marlboro and Newport. In October 2012, Reynolds debuted two new versions of its menthol cigarette, Pall Mall Black, described as “full flavor”, and Pall Mall White, called “smoother”. The traditional menthol style is called Pall Mall Green.
The famous Pall Mall logo has large art nouveau lettering spelling out “Pall Mall” on the top front of the pack. On the face is a white coat of arms on the front and back of the pack. Generally speaking, there are different designs for Pall Mall packs. It can be always identified on which market one or another pack of Pall Mall was bought. Nevertheless, the logo and the main features of it remain unchanging.
Current hard pack styles
- Pall Mall Red
- Pall Mall Blue
- Pall Mall Orange
- Pall Mall Menthol
- Pall Mall Black Menthol
- Pall Mall White Menthol
- Pall Mall Deep Set Recessed Filter
- Pall Mall Deep Set Recessed Filter Menthol
- Pall Mall Red old style