A 42 member’s Anti-Smoking group had smashed the threats of tobacco companies opposing to the plain packaging policy to be implied on cigarettes. As per David Crow, Chief Executive of British American Tobacco (BAT) Australia, objected to the policy saying that the policy could encourage duplicate Classic cigarette brands would have a better business in future.

The ASH group also comprised of people from SIDS and Kids, NSW Council of Churches, Australian Council of Social Service, and the Cancer Council Australia. As per Stafford Sanders, spokesman of the Protecting Children of tobacco lobby group said that the policy had made tobacco industries in a serious fix.

As per the ASH tobacco, the tobacco industry’s target the youth by introducing music, fashion and sport in their promotional activities, the group wanted to save children from being addicted to tobacco.

Dr Wayne Cooper, chair of the St George Division of General Practice, had brought into notice that by selling cigarettes at a low price, the commodity became easily available to children and may encourage smoking at a higher rate with people who already had a habit to smoke therefore, he suggested that plain packaging was an effective measure, to encourage people to quit smoking.