A health campaign has been launched in Bath and North East Somerset to target smokers who use hand-rolling tobacco. Almost 25 per cent of smokers in B&NES use hand-rolling tobacco under the illusion that it is less harmful than smoking normal Camel cigarettes. A campaign, launched by Smokefree South West and supported by NHS B&NES, aims to highlight the risks associated with hand-rolling tobacco. Research conducted among smokers found that many believe hand-rolling is more natural and is a healthier option.

NHS B&NES Stop Smoking manager Richard Merrett said: “It is important for people to know that while smoking hand-rolling tobacco may be cheaper, it is every bit as harmful as ready-made cigarettes.” The campaign, which is backed by Cancer Research UK, will have a presence across the South West, and includes billboards, support packs to help smokers quit, and radio and TV adverts. Smokefree South West has developed a new Wise Up to Roll Ups pack, in a style of a tobacco pouch, containing information about hand-rolling tobacco and help to quit the habit.